For Åhléns, we have made numerous films in the fashion, beauty and lifestyle segments, mainly for social media and the web, but also as campaign material.
She is only 23 years old and has already won a series of SM gold medals. When athlete Bianca Salming competes, it's important that she feels her best. Here she shares her beauty routine.
She has designed dresses for pop stars and princesses, and is passionate about quality and wardrobe. But when it comes to makeup, she doesn't have the same patience. We wake up with Camilla Thulin and follow her morning routine.
We meet Katia Mosally! Known to many as part of the Idol jury, she has the whole world as her workplace in her role as an international marketer in the music industry. Here she shares her top beauty tips.
Be inspired by Karin and Carl Larsson. The collection that Åhléns developed together with the Carl Larsson farm is inspired by the Larsson couple's farm, Lilla Hyttnäs in Sundborn. home. The farm is filled with colour, pattern and a mix of their own and collected art. Åhléns wanted to capture and convey this modern energy in its products.
Sweden's nail queen Frida Selkirk thinks nails are the best accessory in the wardrobe. The three hottest trends in 2022 according to Frida are playful, soft and harmonious and funky French.
On the beach, in the country or by the pool. We've immortalised summer's finest swimwear whether you're the active type or the one who prefers to lounge with a book.
The makeup haul offers an expressive palette. Blushdraping is back and easier than it sounds. Let your cheeks sparkle and frame your face nicely. How to get the look at home!
It's not just spring makeup that's colourful and playful, but also designer Selam Fessahaye's creations. Creating clothes has been a way for her to communicate - like painting herself. Here she shares her top beauty tips, including getting to know your skin and ideally becoming best friends with it.
Despite superstar parents, few people know who Tora Hallström is. The international blockbuster Hilma, directed by her father Lasse, could be the start of Tora's new career. Here she shares her top beauty tips.
One of this fall's big makeup trends is metallic! It doesn't have to be gold or silver that shimmers on your eyelids, choose the colour you like best - or several! Our makeup artist tells you how to get the look.
We use so-called cookies to improve your experience of our website. By clicking "Accept all" you give your consent to all cookies. You can also click "Customize settings" to manually decide which cookies you want to accept.
This website uses cookies to improve your experience of it. The cookies that are categorised as necessary are stored in your browser because they are necessary for the basic functionality of the website. The website also uses cookies to, for example, analyse how you use the website. These cookies are stored in your browser only with your consent. You can choose to refuse these cookies but this may have some impact on the behaviour of the website.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Kaka
Duration
Description
cookielawinfo-checkbox-analytics
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional
1 year
The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
CookieLawInfoConsent
1 year
Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy
1 year
The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Kaka
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_116118155_1
1 minute
Set by Google to distinguish users.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Kaka
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.