From catalogue to magazine. One of Klintberg Niléhn's most exciting assignments was when we led Ellos away from the classic mail-order catalogue and instead created an inspiring and modern magazine with insights, tips and strong emotional values in meetings with exciting female fashion models. Two magazines a month in Swedish, Danish and Norwegian.
Infinitum in Norway has received international attention for its successful strategy to get more people to pawn. To respond to this interest, we created the People, Passion, Places concept, an inspiring 100-page magalogue in English that explained the formula for success and which Infinitum uses in its communications with international partners.
To create added value around ticket sales to Tallink Silja Line's destinations around the Baltic Sea, Klintberg Niléhn developed a new and inspiring section on the site. The focus is on the best experiences ashore for the family, lovers, friends or buddies on a trip. Have the best weekend!
For Norway's most complete mountain destination, Klintberg Niléhn developed the magazine Hemsedal, with the task of capturing the tourists who are deciding between a holiday in Norway or in the Alps. The result was 120 pages of fast-paced adventure, which was then also promoted digitally and on social media.
Today, air is the most important health issue in the world. With the Blueair Life platform, we highlighted gamechangers, researchers, scientists and innovators who are contributing in one way or another to a slightly better and cleaner world. The initiative was backed by the air purification company Blueair, part of the global Unilever group. In addition to a website, we also produced magazines in nine different languages, from English to Chinese.
Ludvig Svensson in Kinna is Sweden's largest textile manufacturer and is currently present in 30 markets. For them, we built the communication concept Tradition Drives Innovation, which we rolled out in magazines, on the website and in social media. In return, Ludvig Svensson received a treasure chest in the form of a completely updated image archive around their own business. The magazine was produced in a dozen different languages.
The Norwegian Panta Mera organisation Infinitum had problems with poor attendance around the pledge. Klintberg Niléhn developed a communication concept that included a magazine, a website, promotional films in cinemas and social media, focusing on sustainability and environmental heroes.
The most important hours of the day are spent in bed. To celebrate sleep - and the world's most comfortable beds - Klintberg Niléhn developed the Art of Sleep concept, focusing on the superior craftsmanship of DUX. Klintberg Niléhn then handled translation and content adaptation for some 20 markets, including the UK, China and Japan.
Pernod Ricard is one of the world's largest companies in the wine and spirits industry with brands such as Absolut Vodka, Chivas Regal, The Glenlivet and others. After a long pitch process, Pernod Ricard chose Klintberg Niléhn as its content partner in Northern Europe.
For the Swedish HR Association, Klintberg Niléhn created the popular member magazine HR People, which is published 6 times a year. Inspiring interviews and exciting insights are mixed with the latest leadership research and opinion-forming material that puts HR in focus in the Swedish labour market. For the HR Association we also developed the website HRPeople.se with daily updates.