We don't need more content - we need better content. Content that serves a purpose and speaks to consumers rather than just disrupting the flow. Our strength is that dialogue. Where others only have time to say hello, we create long-lasting relationships. Our content is what people seek out and want to engage with. Quality is more important than quantity and "good enough" is no longer good enough.
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You haven't missed Sweden's latest successful podcast Krönikörerna with our creative director Elin af Klintberg? Together with Hugo Rehnberg, she looks into the present to identify the biggest talking points of our time. Often the investigations are personal and have a kind of mid-life feeling. Self-absorbed but hopefully still universal, like a really good chronicle.