Kupé

Swedish Railways’ on-board magazine sees the best writers and photographers in Sweden travel the country to get the lowdown on what’s hot right now. Readership surveys by Sweden’s leading market research company Kantar Sifo show that, unlike the rest of the magazine/newspaper market, Kupé is growing and has increased its reach by as much as 15 per cent to 289,000 readers per issue. Proof that quality really does shine through.